Onam celebrations at the office
Pharmabiz Magazine, a part of the Saffron Media Pvt. Ltd., in its September issue on Healthcare Infra has covered KGD architecture. The article talks about KGD’s contribution in the field of architecture in both India and abroad. The coverage also accommodates our Executive Director – Ajay Gupta’s view on hospital designing in India.
Deccan Herald one of Karnataka’s leading English Publication (now in New Delhi as well), has carried a brief quote of our Senior Associate – Shameer Mohamed in one its story carried by Home & Interiors (supplement). The article talks about latest technologies being used in building up infrastructure today and takes Shameer’s input in the first place. The story also consists of quotes from other senior members in the industry including Manish Agarwal, MD Satya Group & Secretary CREDAI.
Sumil Dutta, Architect at KGD-Architecture shares his winning entry(special mention) for designing label for first Limited edition of Absolut for India.
What was the challenge all about?
Absolut, India organizes a design competition for their label to be released for the first limited edition of Absolut Vodka in India. They wanted the design to be a part of history and be part of the rich creative heritage of Absolut through the essence of India. The selected label will be widely visible for their marketing campaign for the limited edition and on shelves all over the country.
The challenge was to create an India-themed design, about what you love most about India into a fresh, inventive design.
What was your design philosophy?
The Exuberance of Heritage
The design shows elements which are very specific to India highlighting the natural and architectural heritage of the country. The elephant with a raised trunk is a symbol of good luck and fortune while the silhouette of Qutub Minar is symbolic of the architectural prowess of our country. Auto rickshaw is an element which has been a part of people’s daily life or travelers from world over. The pattern behind the silhouette is a representation of the rich articulate forms which have been a part of the culture for centuries. All these elements are restricted to the country and in conjunction say for sure it is ‘Absolut India’!!
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